Eric Murr
SPEAKER

Eric Murr

Eric Murr is a graduate of Indiana University of PA with degrees in both English Literature and Philosophy. He began an advertising sales and marketing career with Penn Advertising in Reading, PA, where he was a 3 X Salesperson of the year before being recruited to manage the Northeast Division of Adams Outdoor Advertising in the Pocono Region of Pennsylvania. In 3 years, he took a struggling division to record profits and revenue. Following this opportunity, he managed PNE/NextMedia’s flagship Baltimore/Washington office, before finding Kegerreis Outdoor Advertising, which offered him the ideal long-term business partnership and career opportunity. He has been with the Kegerreis family of companies now for almost 23 years. At Kegerreis Outdoor Advertising, he was instrumental in the expansion of a fledgling billboard company of 300 displays in 7 counties, to the progressive Multi-Media company it is today with nearly 3,000 displays in 68 counties and 7 states, from Charlotte, NC to Albany, NY. After 19 acquisitions in 16 years, Kegerreis is now the 11 th largest billboard company in the U.S. Eric is the VP of Integrated Marketing for Kegerreis Digital Marketing, identifying and facilitating ideal client partnerships in both the digital marketing division and the billboard division. These partnerships involve both brand and category study that is optimized for satisfying lead generation, KPI’s of choice, and attributable return on ad spend. Eric sits on two advisory boards—one with Shenandoah University and one with Averett University—assisting them with the development of their digital marketing curriculums.

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